Jan 29, 2021
Derek talks with entrepreneur and influencer Yifat Cohen. Yifat shares her unique story of growing up in Jerusalem, being part of a colony of 40 families, serving in the Israeli army, traveling the world, being a Google + influencer, and now helping her clients grow with engagement marketing. Yifat talks about the industry of online marketing, the overselling of funnel marketing systems on social media, and how you can be different and actually add value to your audience.