Preview Mode Links will not work in preview mode

The Business Leadership Series Minute

Welcome to Business Leadership Series Podcast.

Jan 31, 2019

Christopher Lochhead is a Category design expert.

“Categories are associated with problems that we think are important to solve,” says Christopher. “Categories make brands — not the other way around.”

Categories are an important piece to your businesses brand, as it defines the core problem you are solving.

Jan 30, 2019

Aaron Marino is satisfied, and yet, still hungry for more! Aaron describes that he has had a taste of success, and is hungry to keep pushing more. If you feel satisfied with the success you have, you may want to sit back and rethink your goals. Are you where you want to be? Have you done all you can? Can you go any...

Jan 29, 2019

Sometimes the biggest wins, are made up by the small wins. Going above and beyond can be as simple as smiling, greeting, and delighting the customer when they arrive at your business. Going above and beyond does not have to be a complicated process, or event, just a simple gesture outside your role to greet a...

Jan 28, 2019

Do the hard thing for the customers. Rather than adjusting your business around the marketing, to go after these smaller leads, focus on doing the hard things and get the customer that are right for your business.

Jan 25, 2019

Brian Buffini is the author of "The Immigrant Edge", born in Dublin, Ireland, started a training company called Buffini & Company to train and coach Real Estate agents. In this episode, Brian takes us back to a time of growth that really stood out to him. At age 19, he had a terrible accident, with no insurance,...